MinutemanPresence - Site Advisor

Minuteman of the Month: Cindy Winkle

It's no secret that spam e-mail annoys business people everyday. But when Cindy Winkle of Minuteman Press in St. Paul began receiving over 50 junk mail messages a day, she knew that this nuisance had crossed the line. It was more than an inconvenience for her business; it was a waste of valuable employee time and a risk for potential viruses.

So Cindy took the initiative to fight back. By subscribing to the spam and virus protection service offered through her Minuteman Web site, she eliminated the problem before messages ever reached her inbox.

"We just signed up for the spam protection and I love it! I used to get 50-60 e-mails per day of junk, and I think it's more like 5 now", said Winkle, "it has been a big timesaver for me."

And now, Cindy and other Minuteman owners are enjoying even greater spam and virus protection service, as a result of a recent service enhancement. For the past month, Minuteman owners were provided this enhanced service for free. But this trial period ended on April 3, 2006. In order to continue this service, call 877-477-8938 or e-mail Kim Stokes at kstokes@digitalims.com.

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Minuteman Enhancements- Free Barracuda Trial Ended April 3. Sign up Today!

For the past month, Minuteman Web site owners have received the new Barracuda Spam and Virus Protection free of charge. After enjoying the benefits of this enhanced feature, many clients are sold on the power of this service.

With the Barracuda trial expired on April 3, it is important to act now if you wish to enjoy this service. For just pennies a day, the convenience and protection of Barracuda is an option you can't afford to ignore.

To subscribe to this service, contact Kim Stokes at kstokes@digitalims.com or call 877-477-8938 today.

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Upcoming Training- Reach your Full Online Potential

Seems like today, everyone is preaching about the power of the Internet. But few people speak about the specifics of how to administer your Web site to make more money.

Fortunately, our Customer Support staff delivers specific tactics for getting the most out of your Web site. And they are delivering them through online training sessions everyday. Enroll today at www.minutemanpresence.com/training.

Web Sites 101 - 5 Guidelines to Drive Profits
Learn applied strategies to utilize your Web site in winning customers, increasing revenues, and improving your bottom line.

Saturday, April 8, 2006 - 1:30PM CDT
Thursday, April 27, 2006 - 4:00PM CDT

Minuteman Orientation
Discover ways to utilize your Minuteman Web site solution as a sales and marketing tool as well as an educational resource for your staff and customers. Learn how to effectively customize your Web site.

Saturday, April 8, 2006 - 10:00AM CDT
Thursday, April 13, 2006 - 11:00AM CDT
Tuesday, April 25, 2006 - 4:00PM CDT

Best Practices, Selling Portals to Your Customers and Prospects
Discover the benefits of vertical markets and using your Customer Portals to build your customer base.

Thursday, April 6, 2006 - 11:00AM CDT
Thursday, April 8, 2006 - 12:00PM CDT
Tuesday, April 11, 2006 - 4:00PM CDT
Thursday, April 20, 2006 - 2:00PM CDT

Minuteman Adobe® PDF JobReady™ Demonstration
Learn how PDF JobReady nearly eliminates file formatting errors from your customers and greatly improves your production workflow to save time and ultimately increase your bottom line.

Saturday, April 8, 2006 - 9:00AM CDT
Tuesday, April 18, 2006 - 10:00AM CDT

Web Site Administration - Intro to the Basics with Gary Pohlmeier
Learn the first steps of Web site administration. This course prepares new Web site administrators to take their site live.

Thursday, April 6, 2006 - 2:30PM CDT
Thursday, April 13, 2006 - 2:30PM CDT
Thursday, April 20, 2006 - 2:30PM CDT
Thursday, April 27, 2006 - 2:30PM CDT
Thursday, May 4, 2006 - 2:30PM CDT
Thursday, May 11, 2006 - 2:30PM CDT
Thursday, May 18, 2006 - 2:30PM CDT
Thursday, May 25, 2006 - 2:30PM CDT

Intro to Customer Portals with Tracie Alles
Learn how to create Customer Portals tailored to your customers' individual needs and ordering preferences. This session demonstrates all of the options available in the Portals, and the process for creating them, including the setup and use of Form Templates (a basic understanding of modifying forms is assumed) and User Profiles.

Tuesday, April 11, 2006 - 10:00AM CDT
Tuesday, May 2, 2006 - 10:00AM CDT

Intro to VersaDoc with Stephen Talarico
A demonstration of how your customers interact with the VersaDoc items in their Customer Portal, how you download the print ready files from your Web site Administration Area, the right way to prepare and submit your art files for setup and what to expect during the document setup process.

Monday, April 17, 2006 - 2:00PM CST

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Welcome New Minuteman Franchise Owners

The Minuteman network continues to grow. This month, we want to welcome nine new Minuteman franchise owners using the Minuteman Press Web Site Solution.

If your name appears on this list and you have not yet taken advantage of your free online orientation training, enroll today at www.minutemanpresence.com/training.

Kristine L Johnson
Dewey Beach, DE

Stuart Haskings
Port Elizabeth, South Africa

John P. Lienhert
Bethel Park, PA

Barbara Morsberger
Crofton, MD

Ronald E. Stewart
Scottsdale, AZ

Reid Riedlinger
Clackamas, OR

Salim Poonja
Anaheim, CA

Herman and Debbie Neece
Warrenton, VA

Larry Gulley
Plano, TX

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Minuteman-Sales Tip of the Month

QUESTION
I signed up for the Minuteman Adobe® PDF JobReady™ utility a few months ago, and have enjoyed the benefits thus far. Even better, customers that use this feature benefit from the time and hassle it saves. Unfortunately, I am having problems in persuading people to use this tool. Do you have any tips on how I can get more customers to try it?

KIM'S ANSWER
You make an interesting point. Users that try PDF JobReady usually commit to using it because of the time and hassle it saves. But many of our clients have troubles getting their customers to take the initial jump into using a new system.

First, look through the Adobe PDF JobReady Marketing Materials in the Information and Help section of your Administration Area. Here you will find a supplied press release and direct mail pieces to aid in announcing this new feature to your customers.

When using these marketing tools, consider including a special promotion such as a discount with any orders submitted through PDF JobReady. Since your primary goal is to get customers to try this utility, limit this offer to one use per customer.

Also included in your PDF JobReady Marketing Materials area is a customer tip sheet. This is a valuable asset to guide customers through using this tool. Consider loading this tip sheet to your Web site, printing the sheet out for point of purchase distribution, or linking one of your provided PDF JobReady In the Spotlight displays to this asset.

Finally, a personal touch may be needed to get some customers to convert. Talk to your print buyers and share the benefits of using this tool. If possible, give them a demonstration of the process in person. Printing is a relationship-based business, so taking the extra time to give your best customers a quick tour of this utility will not only sell them on PDF JobReady, but will sell them on your print shop as well.

To learn more about what PDF JobReady can do for your business, attend an Adobe PDF JobReady online session at www.minutemanpresence.com/training.

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Copyright © 2006 Digital IMS. Intended for use by MinutemanPresence Web site solution clients only. Reproduction or distribution of this document in any form is strictly prohibited.